Ed-tech, Product, Studio, Circles
KidEx
Product
- Role
- Product Designer
- Client
- KidEx Pvt. Ltd.
- Duration
- 2021
An experiential learning app for children — game-based activities across skill areas, trophies that mark progress, and Circles, a private social layer for sharing work with family and chosen networks.
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Product design case study — Digital product design
KidEx
- Product Design
- UX Research
- UI Design
Time
12 weeks May 2021 – Aug 2021
Role
Product Designer Lead Designer
Client
KidEx Pvt Ltd Ed-tech startup based in India
The challenge
Employability skills are built early and mostly ignored
The skills that later look like employability — communication, creativity, grit, teamwork — form in childhood. Most products still treat those years as extra-curricular, not as something you can design for.
Features include a mobile app with game-based learning across skill categories, so children practise rather than watch.
- Creative
- Soft skills
- Health & Wellness
- Maths and Science
- General
45–50%
of a child’s developmental foundation is set in the early years.
80%
of career success is attributed to soft skills rather than technical knowledge.
80%
of parents want structured extra-curriculars, but few have a clear path.
85%
of institutions still measure children on academics alone.
The solution
Three spaces, one platform
One product holding a creative space, a learning app, and a social layer — so making, practising and sharing sit together.
THE SPACE
A creative digital space where children publish work, not just complete tasks.
THE APP
A gamified learning platform — activities, trophies, and progress across skill categories.
CIRCLE
A private social layer. Share with family and chosen networks, not an open feed.
Product / Features
Designed and named ‘Circles’ — the app’s social layer
Circles lets families upload children’s achievements and creatives into networks they choose — secure sharing without a public feed. The concept was named and designed by the product team.
Design system
Gamification built to scale
Awards map to skill categories and ranks, so the system can grow without inventing a new metaphor each time. Champion badges follow each category’s colour; Expert, Master, Intermediate and Beginner mark how far a child has come.
Outcome
Results
100 K+
Total downloads
250+
Cities covered across India
3
Languages supported — Hindi, English, and Marathi