Kerala Padel Assn.

Sports Organisation

Category: Website design
Client: Kerala Padel Association (KPA)
Year: 2024

The official governing body for padel in Kerala. A website and identity built to introduce the sport, hold governance, and grow with a statewide circuit under the KPA banner.

Visit the Website

Client brief:

KPA needed a digital home that could speak for a young sport without looking unfinished. The brief was an official association site — identity, governance, news, and a roadmap that clubs and athletes could actually follow — plus a mark that works on a court, a jersey, and a browser tab.

Web design
Web development
AI enhanced coding

Introduction

Padel is arriving in Kerala court by court. The association had to look established on day one: navy and lime from the sport, crossed rackets as the mark, and a site structured around how a governing body actually works — who runs it, what is coming, and how to join.

Role: Product designer / Lead designer
Scope: Identity, website design, and front-end build
Tools: Figma, Cursor, React / Vite
Deliverable: Live association website

The challenge

Most padel pages in the state still belong to clubs. KPA had to read as the official body — infrastructure, elite athletes, a calendar — without borrowing tennis templates or looking like a venue booking app.

The process

1. User Research

Players, clubs, and the committee needed different things from the same homepage. The main opportunities:

A clear official presence, distinct from club and court pages.
Governance that reads as a real sporting body, not a name list in a PDF.
A year-by-year roadmap people can follow as courts open.
A path to join, sponsor, and follow the circuit as it grows.

2. Design & Style

The identity sits on court green and navy. Kerala is held on a ruled line so the geography is part of the name. The palette is four values only — enough for kit, web, and print without inventing a fifth green.

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3. Design Goals

Responsive website
A site that holds on a phone at the court and on a laptop in committee.
Exciting design
Court photography, lime CTAs, and motion in the mark — sport graphic, not a civic template.
Scalability
News, circuit, and hubs can be added without redesigning the frame.
CMS incorporation
Governance and calendar stay editable as the association grows.

4. Development

Designed in Figma and built with Cursor on React / Vite, so the association can keep publishing — officers, fixtures, hubs — without a full rebuild each season.