Sustainable, Eco friendly, mobile app, UI/UX, Green

Wholesome

Sustainable shopping app

Category
Mobile app
Client
Personal projects
Year
2020

A sustainable shopping app concept that cuts through greenwashing and rewards better choices. Built as a thesis project at IIT Guwahati, it turns noisy eco-claims into one comparable score at the point of purchase.

View full project on Behance

Problem

Environmentally responsible people, mostly Millennials and Gen Z, want to do good, but with no easy way to tell a genuine product from a greenwashed one, that intent rarely survives the checkout aisle.

Research insight

  • 75%

    of consumers say they want to buy sustainable brands.

  • 26%

    actually follow through at the point of purchase.

  • 87%

    of India’s “green” product claims were found misleading.

Project goals

  1. 01

    Recommend sustainable alternatives for regular purchases.

  2. 02

    Compare products on levels of environmental friendliness.

  3. 03

    Help conscious consumers shop confidently, without getting greenwashed.

  4. 04

    Raise everyday consumer awareness of sustainable products.

What it does

  • Green Score

    A single, comparable score calculated for every product.

  • Fast fact check

    Barcode scan verifies a product’s sustainability claims on the spot.

  • Assessment

    Crowd-sourced ratings that keep product data honest.

  • Recommendations

    Sustainable alternatives surfaced right where you’re shopping.

  • Guidance

    Regular tips and updates that build sustainable habits over time.

  • Rewards

    Positive reinforcement for consistently better choices.